Work
From Home and Make More Money
by: Lorraine Pirihi
Why
do you work from home? Hopefully you enjoy what you do and want to
enjoy the lifestyle being at home can offer you, however is it because
you want to make money so that you can have, be and do more in your
life?
When
you work from home you have so many advantages over many traditional
businesses. You have more flexibility so when you do have to put in
the extra hours, at least you're at home and don't have to spend long
hours off-site.
However,
just because you work from home doesn't mean you shelter yourself
from doing what any successful business owner would do. They recognise
that their customers feed them.
Who
pays you? Your clients do and never forget that. Unfortunately many
people do. They take your money and then vanish off the face of the
earth. And if you do hear from them you know they are only trying
to sell something or business is not going well. The silly thing is,
if you look after the hand that feeds you, they will look after you.
Keep
in regular contact with your clients, particularly the top 20% (both
current and past) who have provided you with the most income.
Still
keep in touch with the others via newsletters etc. However the top
20% of very special clients need extra attention.
A
monthly "how's things?" call. Find out how life is treating them,
without expecting to sell anything.
Send
the occasional gift …a book, tape, movie tickets. Thank them
for their business. When special times of the year occur send them
a Christmas Hamper, New Year's Calendar, Easter eggs at Easter. Little
things which show you care.
When
you get referrals, reward the referee with a thank you card or gift.
Do
what most people in business don't do. You will be amazed that if
you consistently (that is the key word here) make the extra effort,
you will continue to get repeat business or more referrals.
My
Story
For
the past two years, I had engaged the services of two separate property
managers to look after our investment properties. The property manager
of company no. 1 was never pro-active. The only time he spoke with
me was when I initiated contact because I had a query or was unhappy
about their services. Company no. 2 was exactly the same except that
they kept in touch via a newsletter which really was of no use to
me as it didn't mention anything about property management. Mostly
the information was about properties being sold.
It
was very interesting that both property managers contacted me only
when they had been notified by my new property management company
that their services were no longer required. In fact, both of them
were very upset. They were upset? I'm the one who was paying them,
not the other way around. They both wanted to know why I was changing
and I certainly told them.
When
the new property manager did an inspection on one of the properties,
the tenants were home. They told my new property manager that the
old company provided very poor service and they were very slow following
up any problems they had. I told that to the old company and the manager
replied "tenants always say that".
Anyhow
the point of this story is to spell out that because people don't
say anything, doesn't mean they are happy with your services. Also
as a business person you need to be on the ball. Be pro-active, not
re-active.
And
to do all of this you need to learn how to get organised, manage your
time and yourself as effectively as possible. These are not skills
most people are born with. They need to be learned. When you work
from home it is vital that you circulate in the real world and grow
your mind.
The
Final Word
There
is plenty of business around, however most people spend heaps of time
chasing it, take the money and run off to the next person. Yet it
would be so much easier to look after what you already have. (And
the same applies to your personal life.)